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Le Grand Mag

Le Grand Mag December 2015 (26)

LE GRAND MAG - THE EXTREMELY WELL LIVING MAGAZINE celebrates the values of the high life, a global guide to the ultimate and extraordinary. One unique platform to reach the most privilege high-level target consumer. LE GRAND MAG is sold in 32 international airports around the world (London, Paris, Milan, New York, Hong Kong, Moscow, Geneva, Miami, Los Angeles, among others…). Its digital platform distributes more than 500,000 digital magazine in the global luxury capitals.

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United Kingdom
Le Grand Mag Global Media Company
4,16 €(VAT inclusa)
10,40 €(VAT inclusa)
3 Numeri

in questo numero

1 minuti
effective advertising campaigns

The idea for this massive Brazilian TV ad campaign of Tendall Grill restaurants was they serve “noble meat”, so they chose to show aristocratic humanized portraits of animals. It has been considered one of the Top 6 campaigns in 2015, directed by André Marques who worked closely with Giuliano Alves as Art Director.The winning campaigns are on this list because they led the way in thinking about how to use these new tools effectively and entertainingly. Some of them changed the way consumers thought about the world around them and some are examples of great solid marketing built on spot-on insights and beautifully, perfectly executed. It’s no secret that the internet’s love of animals has certainly evolved; from everyday pets achieving international fame via personal YouTube channels or Instagram profiles,…

1 minuti
the sexiest lingerie

www.laperla.com La Perla´s campaigns are always very sexy and that Naomi Campbell always delivers the perfect slay. These two truths come together in La Perla’s latest campaign for the “La Perla Made to Measure Atelier,” the brand’s collection of pieces that can be tailored for a custom-made fit. Photographed by Mert Alas and Marcus Piggott, Campbell joins a cast including modelling heavyweights Isabeli Fontana, 31; Natasha Poly, 29; Liu Wen, 27 – so women much younger than Campbell, but age doesn’t come into it when you treat your body like a temple, which Campbell evidently does. The Italian brand describes how Campbell “brings her inimitable energy to two stunning portraits shot by Mert Alas and Marcus Piggott, where the supermodel is shown sporting a cutaway swimsuit titled “The Anchor,” the bathing…

1 minuti
the new ambassador so passionata

www.passionata.com Passionata unveils its 2015 collection with a new Passionata pin-up! After five successful years with Bar Refaeli, Passionata is handing the reins over. From this year 2015, Dutch model Valérie Van Der Graaf will perfectly embody the role of the modern pin-up with her sexy curves (Valérie is an E cup!) and ability to exude the brand’s spirit of ‘playful seduction’. Charmed by her freshness of spirit and her delicate sensuality, the brand choses her as the ambassador of the new Passionata collection. Meeting in simplicity with an irresistible model full of humor. Passionata, a bit of fresh and sexy mixed together with fun and cuteness! A lot of energy and youth!…

1 minuti
in your face

www.mariotestino.com The touring exhibition In Your Face by Mario Testino first opened at the Museum of Fine Arts Boston in March 2012.The 122 photos included span over a twenty-year period and consolidate Testino’s photographic language and creative vision. Glamorous shots of supermodels like Kate Moss, celebrities like Madonna, and public figures like Princess Diana are part of this exhibition. The exhibition explores and celebrates the innovation and diversity in Testino’s photography, which evokes elegance, irreverence and contradiction.Testino was involved with the selection and layout of the works, juxtaposing formal portraits with private snapshots, nudes with fashion, and black and white with colour. “In Your Face, for me, represents the most free way of expression”, says Testino.“As an image-maker people always want to put you in a box. I believe we are made of…

1 minuti
“the bittersweet campaign”

www.campari.com School glamour in the stunning new shots traditionally supported by a glamorous female subject is for the annual haute couture Campari photo calendar. The theme of the calendar — the BitterSweet Campaign — is in line with the upcoming 2016 elections, and sees Hudson portraying two rival political candidates who embody the dual Campari flavors of bitter and sweet. Hudson smolders in a series of body-hugging, red ensembles that take her from the campaign trail, to the debate stage, to the limousine and the cocktail reception after. 2016 CALENDAR by Michelangelo di Battista Each image by acclaimed international fashion photographer was brought to life further through dramatic sets and a series of stunning outfits created by leading designers including Versace, Brian Atwood and Christian Louboutin to name just a few.…

1 minuti
haute couture lips

Promoting femininity at its finest,and beauty’s free-spirited audaciousness, the campaign celebrates YSL Beauté and its forty years of defining lip colours all over the world. Customised with an engraved YSL logo and packed into glossy metallic gold holders these luxurious cosmetic pieces are already extremely appealing, the campaign is signalling that ‘The rouge that dresses me’ is all a woman really needs to feel complete. Shot by Craig McDean, the campaign is releasing four classic shades of Rouge Pur Couture – Le Rouge, Le Orange, Le Fuchsia, Le Nu.The collection is also complemented with a set of nail varnishes, indulging the impulses of the women who want to couture their hands. Satin, bold, and timeless.…