Management’s Digital Future Has Arrived
The impact of digital technology on how businesses design and produce goods, interact with their supply chains, manage internal communication, and connect with customers is a rich topic that has been, and continues to be, broadly addressed in both commercial and academic business media. But as the digital revolution enters its next phase, we find ourselves confronting a new set of questions about the relationship between technology and management. These questions go to the core of the organization: How will big data inform hiring decisions?What happens to marketing when marketers can map consumers’ brain patterns?Are new communication technologies really delivering on the promise to empower frontline workers, or are they unleashing organizational chaos?What role will algorithms play in creating corporate strategy?How do you give performance feedback to a machine? How will our…