DEBUNKING 70:30
That distillers now emphasise the importance of the cask above all else has always perplexed me. Don’t get me wrong, it’s not that I don’t appreciate what wood brings to the table. The wonders of how oak species and growing conditions, quarter sawing, timber drying, coopering, toasting and charring, cask size, and seasoning all combine to influence maturation aren’t lost on me. No, my bafflement stems from the fact that the age-old adage of ‘70 per cent of the flavour comes from the wood’ (and variations thereon) simply doesn’t make good business sense in terms of narrative – at least for any company that actually distils is own whisky. And that’s before we get to the thorny issue of whether this old chestnut is even factually accurate. Firstly, the gross overestimation of…