AppleMagazine #345

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United States
Ivan Castilho de Almeida
26 号


patent war: how apple & the industry have handled it

Apple is more than familiar with the unique challenges posed by patents. The purpose of a patent is to protect an individual or organization’s right to exclusively make, use or sell an invention. That sounds simple; however, in practice, patents have brought various headaches for tech titans, not least Apple. This likely helps explain why Apple is moving even more responsibilities for iPhone production in-house, as the following instances of patent pain further demonstrate. SAMSUNG FOR YOUR SUPPER When observers of the tech world follow Apple, they seemingly never have to wait long for another story about patent struggles for the Cupertino firm. Perhaps the most high-profile example in recent weeks has been that of Apple’s recent hard-won victory over Samsung in the long-running legal fight between the two major rivals. In…

facebook kills ‘trending’ topics, tests breaking news label

Facebook is shutting down its ill-fated “trending” news section after four years. The company claims the tool is outdated and wasn’t popular. But the trending section also proved problematic in ways that would presage Facebook’s later problems with fake news, political balance and the limitations of artificial intelligence in managing the messy human world. When Facebook launched “trending” in 2014 as a list of headlines to the side of the main news feed, it was a straightforward move to steal users from Twitter by giving them a quick look at the most popular news of the moment. It fit nicely into CEO Mark Zuckerberg’s pledge just a year earlier to make Facebook its users’ “personal newspaper.” But that was then. “Fake news” wasn’t yet a popular term, and no foreign country had been…

new facebook privacy furor: what’s at stake?

Facebook is at the center of another privacy furor, this one over its sharing of user data with device makers such as Apple, Amazon, Samsung and others over the past decade The social network acknowledges the data sharing deals, which it says it’s — according to a New York Times report — it has struck with at least 60 device makers since 2007. But it says there’s nothing scandalous about them. The arrangements raise a number of questions, among them whether Facebook failed to get the explicit consent of users before sharing their data. If so, that could place it in violation of a 2011 consent decree with the Federal Trade Commission. Facebook denies it shared user data without consent. These device-maker deals could raise concerns similar to those in Facebook’s recent Cambridge…

keynote wwdc: os innovation at the next level

With a Planet Earth-style introduction documenting the “great migration made by one of the world’s most mysterious species”, also known as software developers, you’d be forgiven for thinking that you’d tuned into National Geographic rather than the Worldwide Developers Conference on June 4. But the good-humored video raised early-morning spirits in the McEnery Convention Center and set Tim Cook up for another impressive keynote. For Apple enthusiasts, developers and critics, WWDC 2018 was always going to be a quieter state of affairs than previous events, following rumors Apple was scaling back features inits operating systems to work on performance and security enhancements. But that doesn’t mean to say that this year’s conference wasn’t as impressive or innovative as predecessors; in fact, 2018 is set to bring some of the biggest innovations…

wisconsin seniors introduced to virtual reality technology

As Kathy Helgerson slipped the pair of MINDVR goggles over Rita Strauss’ head, the reaction was instant. “It looks like Midnight!” Strauss, 87, said with glee. “My tomcat.” It’s moments like this that lead Helgerson, Strauss’ daughter and founder of “Simple Steps to Technology” to say she has “the best job in the world.” “It is so powerful, I can’t even tell you,” Helgerson said, tears welling in her eyes at the spark of recognition from her mom, who has Alzheimer’s. “It brings up those memories of the past. ... If you had asked my mom about (the cat) normally, she would have forgotten about it.” Two years ago, Helgerson made it her mission to infuse new energy and experiences into the lives of elderly individuals like her mother, connecting them with the…

maker of fearsome animal robots slowly emerges from stealth

It’s never been clear whether robotics company Boston Dynamics is making killing machines, household helpers, or something else entirely. For nine years, the secretive firm — which got its start with U.S. military funding — has unnerved people around the world with YouTube videos of experimental robots resembling animal predators. In one, a life-size robotic wildcat sprints across a parking lot at almost 20 miles an hour. In another, a small wheeled rover nicknamed SandFlea abruptly flings itself onto rooftops — and back down again. A more recent effort features a slender dog-like robot that climbs stairs, holds its own in a tug-of-war with a human and opens a door to let another robot pass. These glimpses into a possible future of fast, strong and sometimes intimidating robots raise several questions. How do…