AppleMagazine #378

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United States
Ivan Castilho de Almeida
26 号


finding the balance between freedom and technology

A POTENTIALLY DIFFICULT BALANCE TO STRIKE There have been countless Hollywood tales concerned with humankind’s ongoing struggle to hold back the growth of technology over the years. From the Matrix trilogy released either side of the Millennium, to the more recent Her, the question embedded right at the core of each new tale is the same. Do we control technology, or does it control us? Certainly, on this side of theater screens, the question is now more relevant than ever . The ubiquity of digital technologies in modern life would appear as dark and dystopian as many fictional visions of the 21st century, if it was presented as a possibility only several decades ago. In fact, it would probably be quickly identified that we appeared distinctly shackled; constantly engaged with a device…

google self-driving spinoff waymo to put factory in michigan

Google’s self-driving car spinoff Waymo said it will bring a factory to Michigan, creating up to 400 jobs at what it describes as the world’s first plant “100 percent” dedicated to the mass production of autonomous vehicles. The company plans to spend about $13.6 million to retrofit a to-be-determined manufacturing facility in the Detroit area. In exchange, it will get a state incentive grant worth up to $8 million that was approved by the Michigan Strategic Fund Board. Waymo spokeswoman Alexis Georgeson said the company plans to hire up to 400 people to work at the factory, including engineers, operations experts and fleet coordinators. She said Waymo is looking for a site and hopes to open the plant in the middle of this year. A memo from the Michigan Economic Development Corp.…

‘a very complex occupation’: auto shops struggle to hire

Last July, in Frisco, Texas, Gerald Sartin realized the problem wasn’t limited to Greenwood. Sartin, the director of Piedmont Tech’s automotive technology program, had gone to an annual conference organized by the National Institute for Automotive Service Excellence. Greenwood’s auto shop owners are having a hard time finding qualified technicians. At the conference, some statistics were floated that brought home the magnitude of the problem. The average technician is 50 years old, Sartin heard. A mere 3 percent of the nation’s technicians are between the ages of 18 and 24. “Finding a qualified candidate, this has been an ongoing issue,” said Allen Rains, general manager of Lakelands Tire and Auto at Beaudrot Road. “The last six or seven (years) have been real difficult.” The problem is two-fold, according to Sartin and Rains. There are fewer applicants…

toyota, panasonic announce venture for green auto batteries

Toyota Motor Corp. and Panasonic Corp. are setting up a joint venture to research, manufacture and sell batteries for ecological autos, an increasingly lucrative sector amid concerns about global warming. The Japanese automaker and the Japanese electronics maker said in a joint statement this week that Toyota will take a 51 percent stake and Panasonic 49 percent in the joint venture, which is to be running by the end of 2020. The companies have been studying working together on batteries since 2017. They did not say how much would be invested in the joint venture. Panasonic will transfer equipment, assets and workers from its plants in Japan and China to the joint venture, which will employ 3,500 workers from both companies. Separately, Panasonic already has invested in a battery factory with U.S. electric car…

microsoft the reinvention of the tech giant

As Microsoft changes its strategy and turns its attention to businesses and cloud computing, it has reported record growth and profits. Delve deeper into the giant’s checkered history, see how its cutting-edge hardware is causing Apple and Google to rethink their strategies, and explore what the future will bring for one of the world’s most iconic technology brands. ALL CHANGE AT MICROSOFT Over the past five years, Microsoft has gone through something of a revolution. Satya Nadella took over from Steve Ballmer as chief executive officer in 2014, at a time when the company was facing significant challenges. For the first time, Microsoft wasn’t a dominant player in the personal computing world, and whilst its market share remained strong, rivals Apple and Google were tightening their grip on customers and offering innovative…

new system to help in backcountry rescue missions

An anonymous Wyoming resident has given more than $100,000 to Teton County Search and Rescue to help purchase a system to help find people lost or injured in remote areas with no cellphone service. The device, Lifeseeker, attaches to a helicopter or plane and allows rescuers to locate people where there is no cell signal as long as their cellphone is turned on, the Jackson Hole News and Guide reported last week. The device allows rescuers to locate any type of cellphone if the phone is turned on in a non-coverage or low-coverage area. It won’t work if a cellphone is on “airplane mode.”The phone has to be on and attempting to reach a cell tower. Lifeseeker, which was developed by Spain-based Centum Research and Technology, has never been used in the United…