AppleMagazine #427

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United States
Ivan Castilho de Almeida
26 号


apple and the art of engineering perfection

THE LITTLE TOUCHES THAT MAKE CUPERTINO’S ACCESSORIES WORLD-BEATERS America’s first trillion-dollar company didn’t come to acquire such a status by accident ; indeed, one of California’s finest imports is renowned, some may say notorious, for the utterly impeccable attention to detail that it devotes to its design and engineering processes. It’s a philosophy that applies as strongly to the company’s accessories as it does to the main products we all know and love. Another characteristic that has long typified Apple’s approach to the creation of its reliably world-conquering hardcore, software and extras is secretiveness, although the previously nigh-on impenetrable veil adopted so religiously by the Cupertino firm has become a little more translucent in recent years. This is in large part thanks to such publications giving an insight into the company’s inner operations…

photos: a privacy-conscious social media from cupertino

It would be tempting to think that Apple just doesn’t ‘get’ social media. Two previous attempts by the company to build a social networking component around its famed music services – with iTunes Ping and then Apple Music Connect – failed to take off and were ultimately shuttered . In 2016, Apple was rumored to be working on a video-based social network app, but this was apparently re-engineered into the video creation app Clips, which was intended to fuel creativity on existing social networks. It all might initially look like a case of ‘three strikes and you’re out’ when it comes to Apple’s hopes in the social media space. However, in an age where privacy scandals have increasingly wrecked social media, Apple might have inadvertently created the perfect remedy: a more…

iphone 11: pro cameras and exciting announcements

Tim Cook and Co took to the Steve Jobs Theater to lift the lid on a trio of new smartphones under the iPhone 11 moniker, elevating the experiences we all know and love for the year ahead. This week, we go hands-on with the devices and look at the new iPad, Apple Watch, and the launch of Apple Arcade in one of Apple’s biggest keynote presentations to date… iPHONE 11 Following the launch of the iPhone X, Apple was criticized for pushing the price of its flagship smartphone over the $1,000 price point. Despite huge innovations, many thought Apple had let its success get to its head, and sales suffered as a result . Last year, Apple attempted to rectify that with the launch of the more affordable iPhone XR, offering the…

2020: what to expect in tech

The 2010s represented a real change in the world of technology, changing the way we work, live, and communicate. But where are we headed next, and what can we expect to happen in 2020? This week, we take a closer look at innovations that are just around the corner… 2020 IS ALL ABOUT 5G Perhaps one of the biggest changes expected to hit the market in 2020 is 5G technology, promising super-fast download and upload speeds, more stable connections and unlimited possibilities for new apps, software, and hardware. Though the United States, the United Kingdom, and China have already begun to turn on networks in parts of their countries , it won’t be until the end of 2020 when we begin to see widespread adoption of the new tech . Some of the…

apple watch 5: time for an upgrade

With Apple lifting the lid on the new Apple Watch Series 5 at last September Event, featuring an always-on display, built-in compass, and new titanium casing options, we delve deeper into the world’s most advanced smartwatch and explore its impressive functionality… WATCH OUT As predicted, Apple used its September Event to show off a bunch of updated consumer hardware, including new iPads, the iPhone 11 and 11 Pro, and of course, a brand new Apple Watch range. The fifth iteration of the smartwatch may, on the outside, appear very similar to the Series 4, released in 2018, but it’s what’s on the inside that counts, with Apple working to elevate the smartwatch experience through software and hardware for the year ahead. Still sporting the thinner, smaller bodywork of the Series 4, the…

ios 13: features you need to know about

With Apple releasing iOS 13 and now iOS 13.1 to consumers around the world, we go hands-on with the new operating system to explore its new features, including Dark Mode, an all-new Find My app, a new voice for Siri, powerful new privacy tools, and much more… FASTER THAN EVER Just like with iOS 12, Apple took the time to introduce some performance improvements to this year’s operating system, speeding up everyday tasks on new and older iPhones. For Face ID devices, for example, iPhones now unlock up to 30% faster than on iOS 12, and apps now launch up to twice as quickly, as Apple has managed to reduce the size of apps by up to 50% when first downloading, and up to 60% when updating thanks to under-the-hood optimizations -…