AppleMagazine #444

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United States
Ivan Castilho de Almeida
26 号


tech companies, like college athletes, eager to cash in

Imagine a major-college quarterback with a sizable social media following who posts entertaining and informative updates about his life on and off the field. Now imagine a restaurant hiring him as its pitchman and paying him $500 or $1,000 each time he posts content with its messaging. That scenario could become reality as soon as 2021 as the NCAA figures out the details of how college athletes can be compensated for the use of their name, image or likeness. Blake Lawrence crunched the numbers on earning potential for that imaginary quarterback based on the QB having 40,000 followers on Twitter and 50,000 on Instagram. The co-founder and CEO of athlete marketing platform Opendorse based his projection on a popular college athlete having a market value approximate to that of a retired, well-known pro…

lots of companies now want your video chats — even facebook

Amid the coronavirus pandemic, this has become an era of Zoom birthdays, virtual happy hours, FaceTime story times and Google yoga classes. Our friends, coworkers, teachers — and doctors, if we’re lucky — now largely exist as faces in rectangles on our phones and computer screens. With people’s social lives moved indefinitely online, a bevy of big and small tech companies want to unseat fast-rising Zoom from its perch atop the heap, given security concerns and other issues with the video-calling service. There were already several smaller contenders for the throne, and now there’s a big one as well: Facebook. Zoom, which boasts 300 million users, had the luck to be in the right place at the right time just as millions of employees around the world suddenly found themselves ordered to…

hotels, airbnb beef up cleaning standards to calm travelers

Hotels and home-sharing companies are beefing up their cleaning efforts in order to soothe jittery travelers. Hilton said it’s teaming up with RB — which makes Lysol and Dettol disinfectants — and the Mayo Clinic to develop new cleaning procedures that will be in place by June. The news follows Marriott’s announcement last week that it’s creating a cleanliness council to develop new standards. Marriott’s council includes infectious disease specialists and an expert from EcoLab, which makes commercial cleaning products. Airbnb also said that it’s developing cleaning protocols for its hosts with guidance from former U.S. Surgeon General Dr. Vivek Murthy and EcoLab. Airbnb said starting in May, guests will be able to see if a host commits to Airbnb’s new cleaning protocol, which includes requirements for cleaners to wear masks and…

california scales up 1st-in-us electric truck sale proposal

California regulators strengthened a proposed first-in-the-nation rule that would force auto makers to sell more electric delivery vans and work trucks in a state with the country’s worst air quality. The updated rule proposed by the California Air Resources Board would require auto makers to sell a certain percentage of zero-emission trucks each year. By 2035, the board estimates at least 20% of these trucks on the road would be electric. “This will be transformative,” said Paul Cort, an attorney for Earthjustice’s Right to Zero campaign. “At some point, these manufacturers are going to kind of realize it doesn’t make sense to be making zero emission trucks and combustion trucks to serve the same market.” The new rule is a big jump from the one the board had previously proposed, which would have…

film festivals team up to offer free global fest on youtube

Film festivals worldwide are teaming up to launch “We Are One: A Global Film Festival,” which will play out over 10 days and be available for free on YouTube. Tribeca Enterprises, the company behind the Tribeca Film Festival, and YouTube announced the online festival this week. Other festivals will also contribute curated programming, including the Cannes Film Festival, the Sundance Film Festival, the Venice Film Festival and those in Berlin, Tokyo and New York. The festival will benefit the World Health Organization and local relief organizations, and encourage viewers to donate to COVID-19 relief efforts. Tribeca Enterprises declined to say what movies would be included but “We Are One” isn’t expected to feature prominent feature films that were set to premiere at canceled festivals like May’s Cannes Film Festival or still planned ones…

european doctors warn rare kids’ syndrome may have virus tie

Doctors in Britain, Italy, and Spain have been warned to look out for a rare inflammatory condition in children that is possibly linked to the new coronavirus. Earlier this week, Britain’s Paediatric Intensive Care Society issued an alert to doctors noting that, in the past three weeks, there has been an increase in the number of children with“a multi-system inflammatory state requiring intensive care”across the country. The group said there was“growing concern”that either a COVID-19 related syndrome was emerging in children or that a different, unidentified disease might be responsible. “We already know that a very small number of children can become severely ill with COVID-19 but this is very rare,”said Dr. Russell Viner, president of the Royal College of Paediatrics and Child Health. He said the syndrome was likely caused by…