AppleMagazine #474


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United States
Ivan Castilho de Almeida
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left for dead, twice, radioshack gets another shot online

RadioShack, a fixture at the mall for decades, has been pulled from brink of death, again. It’s the most prized name in the basket of brands that entrepreneur investors Alex Mehr and Tai Lopez have scooped up since the coronavirus pandemic bowled over the U.S. retail sector and sent a number of chains into bankruptcy protection. Those brands so far include Pier1, Dressbarn and Modell’s. Mehr and Lopez plan to make RadioShack competitive again, this time online, rather than on street corners or in malls. However, unlike RadioShack’s glory years, it’s Amazon’s world now. The big question is: How much value does the RadioShack brand have when the prized target audience of millennials or Gen Z have likely never owned a radio, let alone stepped inside a store? “It’s a very thin line between…

gm: new batteries cut electric car costs, increase range

General Motors says a pending breakthrough in battery chemistry will cut the price of its electric vehicles so they equal those powered by gasoline within five years. The technology also will increase the range per charge to as much as 450 miles. The company’s product development chief promised a small electric SUV that will cost less than $30,000 and pledged to roll out 30 battery-powered models worldwide by 2025. Nearly all current electric vehicles cost more than $30,000. The announcement shows how fast electric vehicle technology is evolving and how it may become the primary fuel for transportation sooner than almost anyone believed. The GM announcement is among a series of recent tipping points from internal combustion vehicles to electric, Guidehouse Insights Principal Analyst Sam Abuelsamid said. Ford and Fiat Chrysler recently announced plans…

detroit residents concerned about traffic camera expansion

Detroit officials’ plan to install 200 more traffic light-mounted cameras at city intersections is facing community resistance amid privacy and racial discrimination concerns. The 200 additional cameras would build off of an initial 121-camera pilot program and bring the technology to more than 300 of Detroit’s 787 traffic lights by October 2021, Dayo Akinyemi, of the city’s Department of Public Works, said during a presentation on the expansion plans. But Detroit resident Christopher Williams Shah said during that public meeting that the community wants assurances police won’t misuse the 200 extra cameras, resulting in Black men landing in jail. “I’m going to say it straight out. What I see occurring is this being used to target Black males in Detroit,” he said. “Police are visual predators in Detroit.” The debate centering Detroit’s traffic…

lights, camera, sell: retailers want you to watch and shop

When Jenna Powell gets in front of a camera, she can sell $10,000 worth of sparkly dresses and tie-dye hoodies in 40 minutes. Powell, whose three Jennaration shops in Alabama were closed at the start of the pandemic, has put all her focus on selling through live videos, broadcasting live several times a week to 400 people who watch on Facebook or her store’s app. She puts on clothes from her shop, spins for the camera and tries to get viewers to buy. “This top is a deal for $22!,” Powell says in a recent video about a leopard print sweater she’s wearing. “It’s just very, very well made, y’all!” Livestream selling, already popular in China, is taking off in the U.S., ushering in a new way for Americans to shop online.…

business: apple positions iphone 12 as a corporate must-have

Critics labeled the iPhone 12 Apple’s biggest leap forward in years, with analysts suggesting that the Cupertino company will shift close to 70 million units before the end of 2020. As if the iPhone 12 range wasn’t popular enough, Apple has announced a partnership with carrier Verizon to make iPhone the most compelling business smartphone, offering 5G on the go. iPHONE 12 FOR BUSINESS Though we knew most of the iPhone 12’s design and infrastructure changes before Tim Cook announced its launch at a virtual event in September, critics and consumers alike were still overwhelmingly positive upon release. Apple says that iPhone 12 range - now available in four sizes, including a smaller mini model - ushers in a new era for smartphones, bringing 5G capabilities to the masses and unlocking exciting…

jets help empower women with online job mentoring event

Annette Guzman-Torres was feeling discouraged and frustrated, her anxiety fueled by the uncertainty of a bleak job market during the coronavirus pandemic. The 44-year-old married mother of two boys is close to finishing the capstone project for her doctorate from Capella University. She has a 3.77 GPA, is a member of The National Society of Leadership and Success and has big professional dreams. But Guzman-Torres was furloughed from her government job in March after the pandemic began and still hasn’t been able to return. She also found no leads for employment after her upcoming graduation. “I was like, I have no job, nowhere to go, nothing to do,” said the resident of Bloomfield, New Jersey. “My fears, I was kind of letting them get to me.” So, Guzman-Torres needed help — and found…