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Collective HubCollective Hub

Collective Hub Issue 54 - Tech Takeover

Collective Hub combines style and substance with a fresh perspective on the issues that matter – across business, design, technology, social change, fashion, travel, food, film and art. Through a combination of high-profile stories and beautiful visuals in our print magazine, engaging digital content on our website, one-of-a-kind events, custom-made products and much more, Collective Hub’s constant vision is to uplift and empower people to live their fullest lives. Whether you are looking for a boost of creativity, professional advice from industry experts, the most exciting places to experience or a warm and practical pep talk, Collective Hub is your guide to making a positive impact in the world.

:
Australia
言語:
English
出版社:
Messenger Group Pty Ltd
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collective hub

“With the advances of technology, truly anything is possible. Welcome to a borderless world” FOUNDER, CEO + EDITOR-IN-CHIEF LISA MESSENGER @lisamessenger PERSONAL ASSISTANT TO LISA Teigan Nash teigan@collectivehub.com EDITORIAL Jodie: info@collectivehub.com CONTENT EDITOR Amy Molloy @amy_molloy ART DIRECTOR Emily Ponton DIGITAL MARKETING MANAGER Helen Koker SUB EDITORS Amy Taylor-Kabbaz, Claire Hey CIRCULATION MANAGER Jodie Frazer ACCOUNTS Kate Wheeler CONTRIBUTORS Amy Fallon, Amy Marie-Trigg, Amy Nelmes Bissett, Annie Spratt, Chloe Walker, Christopher Martyn, David Hofmann, Dino Reichmuth, Federico Gutierres, Ganapathy Kumar, Grace Maher, Hermes Rivera, Hester Ras, Jakob Owens, Jason Briscoe, Julie Johnson, Kelly Maker, Lilly Rum, Melanie Dimmitt, Nadya Spetnitskaya, Pawel Czerwinski, Ryan Spencer, Samuel Zeller, Sarah Megginson, Sarah Nally, Sasha Igrevsky, Social Cut, Th Anh, Yoann Siloine.…

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small & mighty

We’ve all heard stories about Kardashians being paid six figures to post about a soft drink. However, one Australian start-up is tapping into the power of social media personalities who have a little less followers, but just as much potential. Ask a ‘micro-influencer’ (someone with between 3000 and 100,000 highly engaged followers) to willingly share your Grill’d burger, IKEA chair or Dove beauty bar and, lo and behold, you’ll get a genuine, beautifully crafted endorsement. At a fraction of the price (or even contra)! So, as a start-up, how do you connect with a micro-influencer who fits your ethos? Or, as a social media user with followers within these brackets, how do you begin to explore commercial opportunities? Tech marketing start-up TRIBE connects brands with micro-influencers who have created, to date, more than…

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branded content 101

1. EXPERIMENT WITH YOUR CONTENT “There are so many ways to impress brand managers, whether it’s with cinemagraphs, boomerangs, drone footage, stop motion, slo-mo, time lapse… so as well as doing your bread-and-butter signature move – which for foodies might be a beautiful flat lay, or for travellers a big landscape shot – submit one of those plus two or three experimental ones.” 2. BE WARY OF THE FREQUENCY OF SPONSORED POSTS “The biggest reason why brands will not approve your content is because when they click through your feed there are sponsored posts in quick succession. That’s not to say you have to limit the amount of sponsored posts you do, but you have to balance the ratio with non-sponsored, organic posts. I’d say it’s a 4:1 ratio – four non-sponsored and…

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the list

12 TECH UP-AND-COMERS 1 TROUVA We love foraging for brick-and-mortar boutiques, but who has the time? Enter Trouva, the retail tech start-up that puts thousands of ‘lucky finds’ at our fingertips by flaunting (and supporting – through inventory management, shipping logistics, operations and customer care) independent, offline stores to global online customers. Having raised US$10 million in Series A funding, the UK based outfit is expanding internationally, starting with 20 of Berlin’s independent boutiques. trouva.com 2 MOODY MONTH Acting as a translator between you and your hormones, femtech app Moody Month ‘syncs’ women with their mood and menstrual cycle by tracking the feelings users log day-today, and coming back with insights and advice. It’s less about period tracking, more about better acquainting women with their brain and body (so they can brace for lulls…

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how to design an app

Fresh out of university, then 22-year-old Evan Wong built Comployment – an app designed to help small business owners track their compliance requirements. Sadly, according to Evan, no one wanted to buy it. But this fail formed the foundation of his award-winning app-building platform Checkbox, which currently employs 25 staff and works with top-tier legal and financial businesses across Australia and Hong Kong. Needless to say, when it comes to the business of building an app, Evan has learned a thing or two. We grill him on how to get up and running. ISSUE 1: I HAVE A MILLION APP IDEAS! It’s great to have a lot of ideas to begin with, because the biggest danger of having one idea is that you over-commit and become blindsided by a potentially bad idea. The…

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hey, big spender

You’ll most likely need to find your own development team, whether that’s in-house or an outsourced agency, says Evan. If you are building in-house then the AU$200k will be about hiring the right people. Developers are quite expensive, so hire slowly. Spend time finding the right people who have the right skillset and the right attitude to work alongside you for developing your product. If you’re offshoring, you want to make sure you have all your requirements for the app documented thoroughly. Include screen shots of mockups of what you think i t should look like, and have a Google of the concept of ‘user stories’ as well, because that’s a very good way to communicate exactly how the user will experience certain pieces of functionality to make sure that it meets…

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