Letter from the Founder
“But what about our editorial integrity?” Thus was the chest-rending bleat of protestation from some of the younger journalists when it was announced that, as we move forwards, our website, our social media and, yes, even our magazine would synergistically serve our e-commerce offer. “Well, first of all,” I replied, “you do not work for CNN, you are not stationed in the Korean demilitarised zone, or embedded with the Marines in Afghanistan. You, for whatever reason, felt the call to not just be a journalist but specifically a wordsmith in the luxury sector. Second of all, what kind of editorial integrity do you think you have when a lovely P.R., who has made no investment in the livelihood of this title, instead approaches you directly to fly your ass business-class…