Letter form the Founder
While escapism is often seen as a coping mechanism, I look at it differently. Escapism to me is the ability to wholeheartedly lose oneself. To momentarily break free from the hegemonic oppression of reality by immersing one’s mind in a realm that provides for the soothing decoupling from the diabolical dissonance of daily life. The beauty about escapism is that you can travel many roads to this destination. From transcendental meditation to Burgundian appreciation, the pathways to escape are myriad. For me, escapism has often been horological in nature. For example, I can achieve that precious mental escape by looking at my incredible tourbillon created by my friend Denis Flageollet for his brand, De Bethune. The basis of a tourbillon is as follows. From the onset, watches were meant not just…