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Harper’s Bazaar India-Iconic! Ideas & Inspirations Behind The World’s Biggest BrandHarper’s Bazaar India-Iconic! Ideas & Inspirations Behind The World’s Biggest Brand

Harper’s Bazaar India-Iconic! Ideas & Inspirations Behind The World’s Biggest Brand

Ideas and Inspirations Behind The World's Biggest Brand

The book traces the legacies of some of the biggest brands across fashion, jewelry, beauty, and hospitality, and looks at what it takes to be Iconic. This year, Harper’s Bazaar celebrates its 150th anniversary, making it the world’s oldest and most valued fashion magazine—this book, then, also pays homage to the brand’s own respected history.

국가:
India
언어:
English
출판사:
Living Media India Limited
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iconic

An icon is defined as a person or thing regarded as a representative symbol or as worthy of veneration.Iconic is defined as being widely recognised and well-established; acknowledged especially for distinctive excellence.When you think of these words, you associate them with success, fame, and originality. And hopefully, sustainability. Thoughtful longevity, perhaps. And these are the qualities for which the brands in this book have been recognised. They have been shortlisted because they are distinctive and unique, but also because they give back. These names are not just an indelible part of the lexicon of style—they also stand for substance.Each one of them has an original idea to offer. A single great thought on which their history, traditions, and legacy have been built. They are inspired by that idea. They romance…

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heritage

How does heritage play in times of Trump, Twitter, and Tinder? Is there place for heritage in luxury and fashion today? Not in a passing reverence kind of way, but in a wholly immersive and inclusive way? In the days of hashtag living, how do you teach a history to a brain that is used to no more than 140 characters? What do you say and how much is too much? Finally, how does the prized millennial consumer today take it all?If luxury brands have endured through history, it really is about them being au courant. True to their DNA, passionate about their craft, but punctuated with the right tickers to take them forward. The brands that have survived are on the beat (perhaps even a step ahead) in an…

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bvlgari

A model wearing pieces from the Serpenti collection.Elizabeth Taylor wearing her gold Bulgari Serpenti during a break on the set of Cleopatra.A watch from the Bulgari Serpenti Heritage Collectionthe Ultimate Temptation necklaceBulgari Serpenti Heritage Collection Necklace in yellow gold, sapphires, emeralds and diamonds.Inspired by ancient myths and legends and crafted with the finest attention to detail, the beauty and precision of Bulgari’s iconic Serpenti collection is breathtakingM uch like the fascinating creature whose beauty it pays homage to, the iconic Serpenti collection by Bulgari has been continuously metamorphosing into its new incarnations and modern iterations. The overt reference to the Bulgari tradition that lies at the heart of the Serpenti collection testifies to the brand’s respect for its own heritage and the inspiration it has always drawn from mythology and…

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cartier

French singer Josephine Baker with her pet panther, an animal that represented power, freedom, and strengthWallis Simpson, Duchess of Windsor, wearing a Cartier brooch at the waistan advertisement from 1925.The love solitaire; the Panther Clip Brooch, 1958, made for Nina Aga Khan; a wristwatch with a panther motif.THERE ARE FEW JEWELLERY HOUSES THAT HAVE THE DISTINCTION OF BEING AS IMPLICITLY favoured by royalty as Cartier. For nearly two centuries, Maison Cartier has been renowned for some of the most exquisite jewels and fabulous designs ever created, most of these for sovereigns the world over.The maison was established in 1847 at Rue Montorgueil in Paris by Louis-François Cartier, whose workmanship was characterised by a light, airy touch, something that found favour immediately and earned the patronage of Princess Mathilde, Napoleon III’s…

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forevermark

The Zanyah™ earrings.As much as it is about the beauty of the rock, for the Forevermark brand, it is also about much more than just the shine and sparkle of a diamond. Offering the world’s most carefully-selected diamonds, each Forevermark diamond undergoes a journey of rigorous selection to meet the company’s exacting standards of polish, symmetry, and proportions. First piloted in Hong Kong in 2004, the brand was launched as a wholly-owned subsidiary by The De Beers Group of Companies in 2008, leveraging over 125 years of diamond expertise. This 2008 launch focused on Asia, establishing Forevermark’s first markets in Hong Kong, China, and Japan. In 2012 the brand was introduced in the USA and India through authorised Forevermark Jewellers; and today it is distributed across 2000 doors worldwide.THE FOREVERMARK…

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louis vuitton

Tilbury removable mounted to sides of its three trunks in red Vuittonite; a tea case in long-grained leather, 1926, specially crafted for the Maharaja of Baroda.Custom-fitted suitcase made out of natural cowhide leather crafted for Maharaja Shri Hari Singh of Jammu and Kashmir, 1928; a tea case in natural grained leather, 1926; a curved trunk in gray Trianon canvas, circa 1865; Malle cabin in Monogram canvas, 1925.A portrait of Cyril Vladimirovich, the Grand Duke of Russia; Maharaja Shri Hari Singh of Jammu & Kashmir; a detail of the lock of the garment holder lined with natural cowhide leather, from the Maharaja of Jammu and Kashmir, 1928.A nticipating the golden age of the ocean liner, air travel, and the advent of the automobile, Maison Louis Vuitton, founded in Paris in 1854,…

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