AdNews

Making a good return and having fun doing it. A fair goal? That may have worked well in the past but we have to go a little deeper now. The industry, like the rest of the greater economy, has to take part in, and reflect, community standards. The concept of stakeholders isn’t confined to shareholders or even staff. This change is happening everywhere. Sustainability and working on climate change are big ones. Take the increasing pressure on agencies to stay away from working with fossil fuel companies. Analysis by campaign groups Clean Creatives and Comms Declare revealed a global list -- the F-List 2022-- of more than 230 agencies working with the fossil fuel industry. Belinda Noble at Comms Declare says at least nine Australian advertising and PR agencies are helping coal miner Glencore portray…

Initial thoughts on the Brief? How do you sum up 2022 in one image? This year has been a big one, transitioning back to the office and normal life, experiencing, and witnessing global events, and of course, inflation. it’s been a year of us running head-on into the future. And the advertising industry has felt this so acutely with the rise of AI and its place in creativity. So, when we pitched an AI generated cover, the air almost got sucked out of the Zoom. Do we dare use a tool that every creative feels at least a little bit threatened by? But this feeling made us realise that creativity and AI has been one of the biggest industry topics this year. The automation revolution is coming, and how do us…

Time in current role / time at the company The exact amount of time it takes for me to be considered an adult (2 years) How would you describe what the company does? Simply put, the company uses the best available tech solutions to fulfill marketing and media needs for its clients. What this means is, I get to work with different businesses from all possible verticals. My favourite client has got to be PETstock though… What do you do day-to-day? I play fetch every day. Our clients keep throwing curve balls at us, and I keep going back with brilliantly satisfying answers. I manage to get enough pats from my team for it – woof! Define your job in one word Pawfect I got into advertising because I love the work-culture in the industry! Work hard, but play…

Images from the finalists for the Ad Campaign of the Year – Sponsored by Quantcast This year the AdNews Agency of the Year awards, with TikTok as presenting partner, was judged by 80 senior marketers. These judges were overwhelmed with the quality of entries, making it difficult to create a list of finalists. The winners will be announced February 23, 2023, at The Ivy Ballroom, Sydney. Thank you to our sponsors: Presenting Partner TikTok, and Supporting Partners ACM, AMOBEE, Audience360, Captify, FOXTEL Media, Google, Little Dot Studios, NOVA Entertainment, PubMatic, Quantcast, SEVEN, SAMSUNG Ads, Twitch, Vistar Media. Associate Partner Extreme Reach The finalists: A. Creative Agency of the Year • The Royals • BMF Australia • Special Australia • Thinkerbell • The Monkeys Australia, part of Accenture Song B. Media Agency of the Year – Sponsored by PubMatic • This Is Flow • Initiative •…

The top 5 predictions: 1 SOCIAL + LIVE-STREAMING COMMERCE Great moments to allow customers to buy in real-time is the ballgame. If you’re talking about it, sharing it and building content around it, you’ll also have your best opportunity to sell it. The most creative examples on the planet belong in this social commerce category. A powerful influencer at the right moment to the right audience in the right channel can move its audience to purchase. Whether it’s selling patron tequila or Ipsy glam bags on Instagram, or a livestream fashion canine show for Petco, it’s the most exciting frontier of commerce and it’s also the most fun. 2 AI, BUT FOR REAL. Artificial Intelligence has been discussed, debated seriously (and sometimes utilised exceptionally well) for over a decade now, but 2023 sees marketers finally…

Mark Frain, CEO, Foxtel Media 2022 was a very strong year for the advertising industry, with momentum continuing all the way through the year as previously dormant categories such as travel and tourism came back big. Media companies benefitted from the new consumer habits accelerated by the pandemic and more brands invested in growth. 2023 will be a year of continued opportunity characterised by major shifts both within the media sector, but also in the overall economy. We’re all aware of the cost-of-living crisis, as the RBA and government grapples with inflationary pressures and everyday Australians feel the effects in their wallets. Advertising arguably becomes even more important in this environment. Slashing marketing budgets is proven to amplify the effects of a downturn on a business. 2023 will also herald the arrival of…