Welcome to Veganism
You may have picked up this book because you’re a veteran vegan, a recent convert or just curious about changing your diet and lifestyle. Veganism is now more popular than ever, but what does it mean to ‘be vegan’? And what’s behind this seismic shift in our attitudes? VEGAN GOES MAINSTREAM 2019 is the year of the vegan, according to The Economist. Over the last decade, there has been an explosion in interest in veganism: on the scale from 0 to 100 that online search engine Google uses to measure interest in a search term, ‘veganism’ skyrocketed from 17 in 2008 to 88 in 2018. In the UK, the total number of dietary vegans quadrupled from 2014 to 2018, according to the Vegan Society. Though as a share of the…