A Route Less Travelled
THIS MONTH BIKE INDIA CELEBRATES ITS 17th anniversary. In 2004, a new publishing house, by the name of Next Gen Publishing, was founded. It was funded by the Shapoorji Pallonji Group and HDFC. When Next Gen decided to start an automobile magazine, it would have been very easy for them to take the tried and trusted route of launching one that covered both cars and two-wheelers. However, the core team decided to take a big risk by launching two separate magazines: Car India and Bike India. To date, Bike India remains the only dedicated bike magazine in the country. The team at Bike India would like to thank our readers and manufacturers for their support over the past 17 years and look forward to it in the future as well. The…