The GOOD, The BAD & The UGLY
THE ANNUAL SHOOTING, HUNTING AND OUTDOOR TRADE (SHOT) SHOW is again in the books, and by all accounts it was another raging success. The fourday show boasted pre-pandemic level attendance, with more than 52,000 firearms industry professionals packing the nearly 14 miles of aisles to view new, innovative products used for self-defense, target shooting, hunting, competition and other outdoor recreational pursuits. THE GOOD As Chris Dolnack, senior vice president and chief customer officer of the National Shooting Sports Foundation (NSSF), which sponsors the show, put it: “I always say the SHOT Show is like Christmas morning and the Super Bowl all in one, and this year it was that and more. We are thrilled at the positive response from our attendees and optimistic for a strong year of industry sales to come.” You…