These are tough times for global car makers: new US trade tariffs threaten to upend decades of globalised production strategy and, at a regional level, vehicle development is increasingly led by ever-shifting regulation – as this week’s welcome clarity on the UK’s ZEV mandate shows (p10).
It was already hard enough to thrive in this competitive environment, as new Nissan boss Ivan Espinosa knows only too well (p42). Global instability aside, the Japanese company has had a turbulent past few years.
Since the Carlos Ghosn fallout, Nissan’s alliance with Renault has been shaky and the company hasn’t adapted as quickly as it might have to tech-forward markets such as China.
That has left it exposed and struggling, a predicament made worse by recent global turmoil. So Espinosa has a difficult…
