SOUTH Africa will have to attract an additional 1 million foreign tourists on average every single year for the next seven years if it is to reach the downwardly revised target of 15.6 million foreign tourists’ arrivals by 2030.
This is a mounting task for an industry that is currently battling a number of headwinds not of its own doing.
Last year, the tourism industry revised the annual arrivals target down from 21 million to 15.6 million by 2030 and moved the target for 21 million visitors forward to 2035.
Rising input costs on hospitality and accommodation businesses that have to run diesel generators due to crippling power cuts, safety and security concerns, as well as insufficient overseas and domestic leisure demand were issues of…
