TOD COOPERMAN drives the same way he takes nutritional supplements: in a reasonable and prudent manner. It’s a Friday morning in February, and he’s bringing me to his research office, a suite in the hills of New Jersey, about an hour outside New York City, where he has enough vitamins, herbal concoctions, and powdered bone broth to satisfy a doomsday prepper. When we arrive, boxes of green tea are spilling out of overstuffed totes on the floor. The shelves are lined with bottles containing ginkgo, ashwagandha, and CBD. Cooperman grabs some apple cider vinegar pills. “People take it for weight loss,” he says. “But the concentration of acetic acid in this is so high, it should be labeled a poison.”
Cooperman earned his medical degree before founding ConsumerLab, which has…
