Philip Morris International is moving away from combustible cigarettes and rolling out smoke-free nicotine products in South Africa, Branislav Bibic, vice-president for the company’s sub- Saharan Africa region said in an interview on Friday, adding that e-cigarettes and nicotine pouches should be regulated differently as they were gaining popularity on the local market.
Philip Morris International is the producer of the popular Marlboro cigarettes brand, among others. The company is adopting new smoke-free products after launching its own new nicotine pouch product called ZYN last week.
“It takes a lot of resources to educate consumers about the products and the benefit and we are doing that globally, and in South Africa we are making robust progress,” Bibic told Business Report in an interview.
“These new categories (smoke-free nicotine products) are…