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Tech & Gaming
MacLife

MacLife May 2020

Mac|Life is the leading independent magazine devoted to all things Apple. For over five years, Mac|Life has helped both new and veteran users get more out of their iPhones, iPads, Macs, and more, with coverage that cuts through today's glut of apps and accessories to find what matters most. With a bright, clean design and casual tone, Mac|Life offers an easy and enjoyable way to keep up with the latest Apple trends and topics.

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Country:
United States
Language:
English
Publisher:
Future Publishing Limited US
Frequency:
Monthly
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18 Issues

in this issue

2 min.
keep on truckin’

First of all, I hope you are all doing well and staying safe. I don’t know about you, but the last few months have been the strangest period of my life. Chances are, like me, you’re stuck at home wondering what the heck you can do to keep yourself busy while this all blows over. Get reading, I say! Thankfully, making magazines is just as possible to do remotely as it is from an office space, so the hard work continues here on Mac|Life, albeit from my back bedroom, far away from noisy and unruly children who are also stuck at home at this present time. As well as sacrificing my place of work, I’ve also had to make another small sacrifice: For the next few issues, while this is all going…

1 min.
10 years of ipad

WHEN APPLE UNVEILED iPad in January 2010, skeptics scoffed. It was just a giant iPod touch, they said. In a way, sure, it was — but it was also a wondrous breakthrough device that became category–defining. At the launch, Steve Jobs sat back in an armchair and demonstrated how iPad was great for reading books, watching movies, and browsing the internet. It’s now at the heart of our always–connected lives — it’s how we get our news, stream music and content of all kinds on–demand, keep up with social media and myriad forms of messaging, and control our increasingly smart homes. So let’s take a look at the evolution of iPad over the decade, its highs and lows, and what may be next for Apple’s revolutionary post–PC device.…

1 min.
highs & lows

HIGHER… THE FIRST MILLION More than 1m iPads sold in less than a month from release. iPhone took around three months to sell its first million. MARKET PEAK At the start of 2012, iPad accounted for nearly 60% of global tablet shipments. 3 MILLION IN 3 DAYS In November 2012, at the launch of iPad mini and 4th–gen iPad, 3m sold in three days — double the previous first–weekend record. …OR LOWER? APPLE PENCIL CHARGING To charge, the original Apple Pencil plugged into iPad’s Lighting port end–on, sticking out awkwardly and perilously. WHO WANTS TO READ? Digital newspapers and magazines never quite took off on iPad. The Newsstand app was quietly killed off in 2015 in iOS 9. “BENDGATE” Buyers complained some costly 2018 iPad Pro units are warped out–of–the–box.…

2 min.
introducing ipad

THE ORIGINAL iPAD was essentially a handheld 9.7–inch XGA (1,024 x 768 pixel) screen with built–in storage (16GB, 32GB, or 64GB) but little else — not even a camera, at first. It was a mere half–inch thick, weighed just 1.5 pounds, and had an impressive ten hours of battery life. It wasn’t the first tablet computer, but it was revolutionary in one key respect: It didn’t require a keyboard or a stylus. Instead, you used your fingers. In this way, as Steve Jobs put it at the time, it created “an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive, and fun way than ever before.” INTUITIVE AND INVISIBLE As Apple’s 2012 ad for the 3rd–gen iPad put it, the technology…

2 min.
ipad timeline

2010 iPAD Jan 2010 The original shipped April 3, 2010, in Wi–Fi or Wi–Fi+3G versions, with 16GB, 32GB, or 64GB of storage. 2011 iPAD 2 Mar 2011 33% thinner, a bit lighter, 0.7MP camera. The App Store offered 65,000 apps “made for iPad.” 2012 iPAD 3RD–GEN Mar 2012 The “new iPad” with its Retina display and better camera showed the future. iPAD 4TH–GEN Oct 2012 128GB option, Lightning cable 2013 iPAD MINI Oct 2012 7.9–inch display, 1,024x768 (163ppi), weight just 0.68lb, starting at $329. iPAD AIR Oct 2013 At 0.3in thick, 20% thinner than previous iPad; at 1lb, nearly half–a–pound lighter. A bargain at $499. 2014 iPAD MINI 2 Oct 2013 2048x1536 Retina display, faster connectivity, still just $399. iPAD AIR 2 Oct 2014 Faster Apple A8X processor, more RAM, better 8MP camera, still just $499. 2015 iPAD PRO Sep 2015 12.9–inch, 2732x2048 screen; Pencil and Smart Keyboard support; up to 256GB storage;…

1 min.
sales figures

THE ORIGINAL iPAD started strongly, selling 300,000 on the opening weekend, 3.27m in the first quarter, then 32m in Apple’s fiscal year 2011. Because it’s a consumer device, iPad sales always spike in the holiday quarter, and on the release of iPad Air and iPad mini 2 in November 2013 reached an all–time high of more than 26m in the quarter. Apple stopped reporting sales numbers at the end of 2018, but a total of more than 400m iPads have been sold since launch. Proportionally, iPad accounted for 26% of Apple’s total global revenue in Q3 2012, but since this high point other segments have grown more strongly than iPad; in Q4 2019 it was under 11%. Thanks to a refresh in 2018–19, Q2 2019 saw the strongest growth in six…