Food & Wine
Market Watch

Market Watch

October 2020

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

United States
M Shanken Communications
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10 Issues

in this issue

3 min.
through the glass

Constellation Brands Fully Acquires Kentucky-Based Copper & Kings…. After taking a minority stake in 2017, Constellation Brands has acquired Louisville, Kentucky’s Copper & Kings American Brandy Co. for an undisclosed sum. The move expands Constellation’s stable of highend spirits, which also includes whiskey brands High West and Nelson’s Green Brier, and strengthens the company’s position in the American brandy market. Distillery founder and CEO Joe Heron expressed confidence that the deal is the right move for the distillery, which produces a range of brandies, gins, liqueurs, and other specialty products at its distillery. D.G. Yuengling & Sons, Molson Coors Form Long-Term Partnership…. Pottsville, Pennsylvania-based D.G. Yuengling & Son Inc. and Molson Coors Beverage Co. have formed a long-term brewing partnership that will expand Yuengling’s sales from its East Coast footprint. The…

5 min.

San Luis Obispo, California: Hospitality Group Debuts Rooftop Hotel Bar California’s Piazza Hospitality unveiled the rooftop terrace High Bar atop its Hotel San Luis Obispo this summer. It’s the company’s first property on the Central Coast. The large bar offers views of downtown San Luis Obispo and the surrounding mountains in an open-air space that provides opportunities to relax and socialize while also social distancing. High Bar serves craft cocktails, wines, and beers. Specialty drinks ($13.50) range from the Tito’s vodka-based Aperol Mule Spritz and the Hendrick’s gin-based Clover Club to signatures like the Slo Rated, mixing Svedka Clementine vodka infused in-house with Hawaiian pineapple, X-Rated Fusion liqueur, and pineapple juice, and the Mendoza’s Marg, blending Santo Blanco Tequila, house-made habanero syrup, lime juice, mango purée, and Tajín spice. High Bar…

3 min.
apple of my eye

Cider offers a creative way to add robust fruit flavors into mixed drinks, and is especially ideal for the fall season. Mixologists use cider to add crispness and viscosity to cocktails, and pair it with a wide range of spirits, from rum and whiskey to vermouth and vodka, proving its versatility behind the bar. While many consumers are unfamiliar with cider’s cocktail applications, bartenders say their adventurous guests enjoy the surprises that cider can bring to drinks. “Cider, in general, is not a go-to choice for many of our patrons,” says Caitlin Contreras, a beverage consultant and bartender at Astoria, Oregon’s Triangle Tavern. “So I try to find unique ways to showcase cider in cocktails. My patrons look forward to daily specials and have been much more curious than expected…

10 min.
single malt surge

For yet another year, single malt Scotch has continued on a strong upward trajectory, both in the U.S. and abroad. Globally, consumption of single malt Scotch now comprises some 8.11% of the total whisk(e)y category, up from 7.69% the year before, according to Impact Databank. Consumption in the U.S., meanwhile, has posted similar gains—in 2019, single malts constituted a 24.3% share of all Scotch whisky consumed in the U.S., with 1.84 million cases of the spirit depleted stateside, marking an all-time high for the category. Behind this consistent and considerable growth are two factors: continued creativity by distillers and ongoing investments in marketing and branding. As a result of updates to Scotch whisky regulations instituted by the Scotch Whisky Association last year, more brands have jumped on the innovation bandwagon, releasing…

10 min.
blended scotch seizes the moment

BevMo hasn’t had a strong run with blended Scotch in recent years. With single malt taking center stage among Scotch drinkers and other whiskies in high demand, blended Scotch has struggled, according to Jeff Feist, BevMo’s category lead for spirits. But some brands are bucking the macro-trend in a big way. Feist says that Johnnie Walker Blue Label ($169 a 750-ml.), which is up 19% year-on-year in 2020, saw growth at a time when BevMo stores were closed to foot traffic for eight weeks due to the pandemic. “It’s a brand phenomenon,” Feist adds. “During this time of Covid-19, people love trading up. They continue to trade up within the category. Once they know they like giving Johnnie Walker Blue as a gift, they realize that the perfect gift is…

20 min.
hot prospects

The drinks business has faced challenges this year, but one thing that’s in no short supply is the creativity and drive of marketers intent on leveraging innovation to create the future stars of the industry. Impact’s annual “Hot Prospects” awards recognize the fruits of those efforts—and the up-and-coming brands poised to become household names in the years ahead. To qualify as Hot Prospects, brands must have achieved at least 15% depletions growth for 2019, while also showing consistent growth in the two preceding years, or be a significant new launch. For spirits and imported wines, brand volumes must be between 50,000 and 200,000 cases, while domestic wines are between 50,000 and 250,000 cases. This year, some 37 spirits brands from a broad swath of categories have earned Hot Prospect honors.…