IT ISN’T ABOUT EARLY ADOPTERS ANYMORE…
I WAS TEMPTED to dedicate this intro to thanking early adopters. The guys and gals who have helped shape today’s tech industry. The reason is because it feels like we need these early adopters to step up to the plate again in order to make Nvidia’s real-time ray-traced dreams a reality. And given the price tags hanging from its new GPUs, Nvidia certainly needs to woo anyone who values potential over any current performance metric. The more I thought about it, though, the more I realized that the days of one or two (thousand) early adopters helping to define the market are behind us. Even at these new, far more eye-watering prices, it’s not enough to sell a few cards. The whole PC market has to adopt a new way of…