ZINIO logo
Tech & Gaming
MIT Sloan Management Review

MIT Sloan Management Review Summer 2012

MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology,  that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.

Read More
United States
MIT Sloan Management Review
4 Issues

in this issue

3 min.
the human side of business *

AS A BUSINESS EXECUTIVE, you have to think about the big picture. You need to consider issues such as what trends are affecting your company’s markets, how your company’s strategy should evolve and what new technologies or initiatives your organization should adopt. These are unquestionably important — and a critical part of your job. But when it comes to the execution of big-picture ideas, so much of business comes down to people — and how they work together, both within organizations and in partnerships between organizations. In this issue of MIT Sloan Management Review, several articles bring out that point from different perspectives. In his article “Building Effective Business Relationships in China” (p. 27), Roy Y. J. Chua explains what recent research reveals about the development of trust between Chinese and non-Chinese…

1 min.
on the web sloanreview.mit.edu

Explore Sustainability Survey Results Using data from the third annual global survey of executives and managers conducted by MIT Sloan Management Review with The Boston Consulting Group, our new interactive charts make it easy to gain insights into how a variety of industries are pursuing sustainability efforts. Our interactive tool lets you create customized charts about major trends in sustainability commitment and profitability to share with colleagues. sloanreview.mit.edu/sust-viz The Benefits of Detailed Data The increasing ability to get transaction-level, detail-level data — clickstream data versus summary data — presents a huge opportunity for companies, says Boston College’s Sam Ransbotham in an online interview. For instance, if you have a random way to show website visitors different things, you can quickly figure out what’s working and refine your presentation. “These are answers you can…

1 min.
50 years

NET SMART How to Thrive Online Howard Rheingold “The social media landscape changes quicker than you can say ‘future shock.’ As soon as you think you’ve mastered one network, another pops up, demanding its share of time and attention… Net Smart is a lifeboat for people who want to participate in new technologies without drowning in the flood.” — Daniel H. Pink, author of Drive and A Whole New Mind 272 pp., 18 illus., $24.95 cloth NETWORKED The New Social Operating System Lee Rainie and Barry Wellman “Lee R ainie and Barry Wellman have woven three enormous changes in the ways we connect—the spread of the internet, mobile tools, and social media—into a single clarifying story of our present and future life in the 21st century.” — Clay Shirky, author of Cognitive Surplus and Here Comes Everybody 376 pp., 44 illus.,…

2 min.
quick takes

“What we found is that Americans draw a fairly hard line between trust from the head and trust from the heart in business relationships. In fact, American executives are nearly twice as likely as their Chinese counterparts to separate these two types of trust.” (From Chua, “Building Effective Business Relationships in China,” page 27.) “The bottom line from our research? Innovation managers need to use caution in wholesale adoption of digital design technology.” (From Marion et al., “The Problem With Digital Design,” page 63.) “Setting the research objectives for open, long-term projects requires a careful balancing of the sponsors’ need for practical relevance and academics’ orientation toward the scientific commons.” (From Perkmann and Salter, “How to Create Productive Partnerships With Universities,” page 79.) “Although positive information is always a good way to enhance…

8 min.
why showing your face at work matters

These days, more and more corporate employees are working at least part of the time from home offices. Working from home, or other types of remote work arrangements such as using a drop-in work center, can be beneficial to both employees and companies. However, our research suggests that these nontraditional arrangements also have hidden pitfalls. Employees who work remotely may end up getting lower performance evaluations, smaller raises and fewer promotions than their colleagues in the office — even if they work just as hard and just as long. The difference is what we call passive face time. By that we are not referring to active interactions with coworkers or clients, but merely to being seen in the workplace. To be credited with passive face time you need only be observed…

6 min.
the perils of social coupon campaigns

Social coupons have become a popular form of marketing promotion. On any given day, scores of businesses such as restaurants, car washes and dry cleaners pitch coupon discounts through Internet sites such as Groupon and LivingSocial in hopes of attracting a new crop of customers. But a poorly designed coupon campaign can do serious harm to a business’s profit margin. While the coupons can generate value for customers and the social coupon service providers themselves (who earn a percentage of the revenue), they can lead businesses into a thicket of problems. We explored the impact of social coupon campaigns on three locally oriented businesses located in a southeastern city in the United States: an ethnic restaurant that normally earned $2,500 in net profit per month; a car wash service that normally…