Editor’s Note
There was one notably new experience during the otherwise perfectly normal 2023 Genesis GV60 launch (page 17). Instead of using an actual key, the new electric SUV scanned my face and fingerprint to unlock it and allow me to drive off. This was a personal first, but it likely won’t be the last. Genesis’ Face Connect and Fingerprint Reader are just two of many software-enabled functions. The SUV is not only the South Korean luxury automaker’s first EV but arguably also its first modern software-defined vehicle (SDV: page 14). Essentially a euphemism for the internet-connected car, SDVs represent the auto industry’s ongoing silent revolution as the public frets over the comparatively easy transition from internal combustion to electric power. Loosely defined as vehicles whose primary features are enabled through software instead…