category_outlined / Cocina y Vinos
Market WatchMarket Watch

Market Watch

October 2019

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

United States
M Shanken Communications
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ESPECIAL: The week´s top pick!
10 Números


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scotland’s allure

Using the yardstick of volume, single malt Scotch accounts for less than 2 million cases of whisk(e)y sales in the U.S. market, compared to 23 million cases for Bourbon/Tennessee whiskey and 13.4 million cases for Canadian whisky. Yet somehow single malt Scotch has the greatest star power in the whisk(e)y universe, showcased by brands that regularly create consumer pull at well above $40. Bourbon might be the biggest thing in the whisk(e)y boom, but single malt Scotch has the most mystique. That allure is growing every year, particularly compared to single malt’s sibling, blended Scotch. Back in 2000, single malt accounted for 7% of the Scotch category in the U.S. Since then, its share has more than tripled to nearly 23%. Will that trend accelerate in the coming years, to the…

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market watch

Editor and Publisher Marvin R. Shanken Editorial Director Michael D. Moaba Executive Editor David Fleming Senior Editor Susannah Skiver Barton Associate Editor Julia Higgins Copy Editor Danielle Palecek Driscoll Editorial Assistant Jessica Beebe Contributing Editors Terri Allan, Kevin Barry, Amber Drea, H. Lee Murphy, Laura Pelner, Jean Deitz Sexton, Carol Ward RESEARCH Director of Research Juan Banaag Senior Market Research Manager Natalia Razzo Market Research Analysts Callie Eidler, Daria Saenko ART & PRODUCTION Art Director John Thompson Photo Editor Casey Oto Assistant Photo Editor Karissa Maggio Director of Technology Michael Turro Imaging Associates Samantha Saffer, Eli Halpern Pre-press Coordinator David Boulanger Pre-press Assistant Eric Cheung Vice President Production Kevin Mulligan Associate Art Directors Lisa Aurigemma, Todd Miller Designers Henry Eng, Diana Witkowski Promotions Designer Lisa George I.T. Manager Enrique Velez Director of Digital Media James LaPorte ADVERTISING Vice President, Advertising Director Stephen Senatore Advertising Services/Production Jenny Jaikaran, Christina Chiaffitella Vice President Custom Media Don Gatterdam East Coast Advertising Headquarters Telephone: (212)…

access_time3 min.
through the glass

Diageo Agrees To Joint Venture With Cuba Ron….Diageo is set to enter the Cuban rum segment, agreeing to form a joint venture with state-owned producer Cuba Ron through its Diageo Europe subsidiary. Under the deal, the joint venture will have exclusive global distribution rights to the Santiago de Cuba brand, and will be called Ron Santi-ago SA. The Santiago de Cuba label has four core variants—Carta Blanca, Añejo, 11-year-old, and 12-year-old. With the joint venture agreement, Cuba Ron now counts as part-ners both Diageo and Pernod Ricard, which distributes its 4.6 million-case Havana Club brand globally. Foley Family Wines Gains Two Additional Vineyards….Foley Family Wines has acquired two new vineyard properties: Huntington Hill Vineyards in Willamette Valley, Oregon and Chalk Ridge Vine-yard in Russian River Valley, California. Financials were not disclosed. Huntington Hill…

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cincoro tequila

Cincoro Tequila, helmed by a team of NBA owners—including Michael Jordan—and finance professionals, launched in 12 markets across the U.S. market last month. The Tequila takes aim at the luxury market in the on-and off-premise, with packaging designed by Nike creative director Mark Smith and liquid selected by the brand’s founders in consultation with industry experts. Cincoro’s founding partners are Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, Jeanie Buss of the Los Angeles Lakers, and Wes Edens of the Milwaukee Bucks, in addition to Jordan, who owns the Charlotte Hornets. Fazzalari, who’s the CEO of Cinco Spirits Group, says the founders discovered a shared passion for Tequila and became determined to create a brand. “We were looking for a Tequila that was ultra-smooth and didn’t have that agave burn,”…

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AS PICTURED: 1. Musician Seal performed at music, food, wine, and lifestyle celebration Festival Napa Valley’s Arts for All Gala at Hall Winery in St. Helena, California on July 14. 2. The Walking Dead actor Michael Cudlitz attended the preview for Skybound’s upcoming launch of The Walking Dead Kentucky Straight Bourbon whiskey during San Diego Comic Con in San Diego, California on July 19. 3. Actor Adrian Grenier attended a popup summer concert sponsored by Grey Goose and Montauk’s The Surf Lodge at The Williamsburg Hotel in Brooklyn, New York on August 11. 4. Musician John Legend posed for a photo as he hosted a tasting and meet-and-greet to promote his Legend Vineyard Exclusive (LVE) wines at a BevMo in West Hollywood on July 11. 5. Speedrack’s Lynette Marrero and Ivy Mix won the first…

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Miami: Tiki Culture Gets An Upgrade At Drinks-Focused Downtown Venue Rum-heavy drinks and tropical elements shine at Esotico Miami, a new tiki restaurant and bar in downtown Miami’s Arts and Entertainment District. The venue, managed by local business management consultant Graspa Group, opened in August with an impressive drinks program that spans tiki classics and signatures, large-format shareable drinks, myriad rum flights, and classic cocktails, as well as beer and alcohol-free offerings. Graspa Group partner and mixologist Daniele Dalla Pola crafted Esotico’s beverage program. Her standout concoctions include the Nu Mai Tai—made with Bacardi Carta Negra, Yellow Snake Jamaican Amber, and Trois Rivières Ambre rums, Destillaré Intense Orange Curaçao, house-made falernum liqueur, and passion fruit purée—and the Club Bali, which mixes Yaguara Cachaça and Banks 5 Island rum with blue agave…