Ed speak
FORD, JAGUAR AND VOLVO ALL RECENTLY ANNOUNCED their 100 per cent unflinching commitment to build and sell only electric vehicles. Good on them. Even if it does feel like a decision made in haste rather than with a clear strategy in place. Jaguar has given itself just four years to reinvent itself as a luxury electric car brand, but won’t start with its almost finished all-electric XJ – that would be far too easy. Instead it will turn to a third party and ask if it can borrow an existing platform for Gerry McGovern and Julian Thomson to design the brand’s future around. It’s a challenge that even the team who sent Perseverance to Mars would call extreme. Ford has given itself a bit more time, with its $1billion investment allowing it…