Typically, show promoters have a difficult time. Several months before the event, they are busy passing out flyers, placing ads in magazines and newspapers, doing radio spots, attending other shows, and doing whatever they can to generate interest in their event. It’s often a time-consuming and expensive proposition.
Thanks to social media, however, things have changed. Simply titled Daytona Meet 2016 and now in its third year, this far-reaching truck event drew an estimated 3,000 to 4,000 vehicles to Daytona Beach for the weekend. The amazing part is that event organizer Jordan Muhlbauer contacted vehicle owners from across the United States using nothing but Instagram. There were no flyers, no advertising, and no traveling to shows around the country inviting truckers to participate. He sent event details to his Instagram…