@automobilemag
TODAY’S AUTOMOTIVE INDUSTRY moves rapidly, and if you don’t relentlessly adapt and grow in a bid to attract new buyers while continuing to delight existing customers, you won’t survive.
This brings me to the new look of this magazine you’re holding in your hands. Those of you who’ve been with us since ’86—I’ve met many of you, and I can’t thank you enough for your loyalty and support—have seen myriad changes to Automobile’s pages. New logos (I’m still a fan of the groovy first one), illustrations, headers, sections, typefaces, info boxes, photo treatments—you name it, we’ve changed it, and we’re doing it all over again. Why? Because like the automakers we cover, we must also evolve and do so without alienating our loyal subscribers.
The biggest update is to…
