During his first tour, in 2018, Bad Bunny did well.
While he was promoting his debut album, x100pre, he grossed $21.2 million and sold 273,000 tickets in the U.S., according to Billboard Boxscore. His 2019 tour (which also had spring and fall legs) grossed $45.5 million and sold 477,000 tickets, according to Billboard Boxscore.
Then the pandemic hit, and live music was frozen. So when Bad Bunny announced his 2022 El Último Tour del Mundo—his first since 2019, and named after his history-making album—it sold out in record time. “One thing is clear: the world wants to see Bad Bunny live on stage,” Mark Yovich, president of Ticketmaster, said at the time. “The demand for his tour has smashed multiple records, with one of the most active on-sale periods in…