San Francisco: Social media giants like Facebook, Instagram, Snapchat, Tik Tok, X (formerly Twitter) and YouTube collectively made nearly $11 billion in advertising revenue from US-based users younger than 18 years of age in 2022, a new study has revealed.
In 2022, YouTube had 49.7 million users under the age of 18, Tik Tok had 18.9 million, Snapchat 18 million, Instagram 16.7 million, Facebook 9.9 million, and X 7 million, the study found.
YouTube derived the greatest ad revenue from users 12 and under ($959.1m), followed by Instagram ($801.1m) and Facebook ($137.2m). | IANS…