In a past column, I mentioned the blurred line between marketing and sales in the world of shorttrack racing. For the sake of this column, I’m going to throw in PR (media relations), too. Many race teams through social media are now starting to become their own PR people. Even though we’ve hit the time of the year when most sponsorships are already settled, it’s important to remember the chase never really stops. Plus, it might be helpful to keep these things in mind when you make your next sponsorship approach.
When I first started to take on more responsibilities at racetracks, it was mostly mediarelations work. From there, the term marketing was thrown my way. It makes sense, doesn’t it? If I could talk and write about the product,…
