The city of Geneva hosted Geneva Watch Days in August. Despite the challenges of organizing an event of that scale amid COVID-19 restrictions, the founding and associated brands remained committed to this major showcase. Their perseverance was crowned with success as the initiative met with enthusiastic response from the international media and customers alike.
The recent Geneva Watch Days marked the advent of an exciting new event featuring an innovative concept and format. Over four days, the international media and customers discovered new models from the 17 participating brands—Breitling, Bvlgari, De Bethune, Gérald Genta, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk are the founding brands, which have extended a welcoming hand to ArtyA, Ateliers Louis Moinet, Bovet, Carl F. Bucherer, Czapek & Cie., Ferdinand Berthoud, Maurice Lacroix…