IT’S NO LONGER ABOUT SWEAT. IT’S ABOUT EXPERIENCE. INTENTION. AND IMMERSION.
We’ve entered an era where gyms are being redefined—not by their square footage, equipment list, or spa offerings—but by their visual story. A gym, once a functional afterthought, has become a branding pillar. A luxury standard. A statement.
At DBM, we saw this shift coming.
For too long, even elite properties clung to a dated script: stack the weights, line up cardio, repeat. The result? Spaces designed for machines, not people. Today’s traveler, tenant, or member expects more. They want movement and mood. Performance and peace. They want a gym that feels as curated as the penthouse it lives beneath.
And now, thanks to cinematic design AI, they can have it.
WHAT CHANGED? EVERYTHING.
The wellness generation isn’t just…