‘‘I love small town life,” says Jenny Doan about her Hamilton, Missouri, community. “Sometimes I feel as if I’m in a Norman Rockwell painting.” One hour northeast of Kansas City, this one-stoplight town has some 1,700 residents. Though it may be small and quaint, thanks to Jenny, it’s no longer sleepy.
In November 2008, Jenny and her family started the Missouri Star Quilt Company on a shoestring budget. Now up to 8,000 visitors make the pilgrimage to Hamilton each month to shop at one of the company’s 13 stores, take a quilting class, attend a retreat and commune with other sewing enthusiasts. “I try to go out to the shops every day to talk with our customers,” Jenny says.
Each shop has its own focus. There is one for florals,…