NANO-INFLUENCER FOLLOWER COUNT: 1,000-10,000
Why brands love them: A lot of them know or interact with their followers personally, so it’s less likely that their fans will question their authenticity. Their followers are also really rooting for them.
MICRO-INFLUENCER FOLLOWER COUNT: 10,000-50,000
Why brands love them: They typically have a specific niche that their small community is into. They also often have higher engagement rates than influencer with a larger audience.
MID-TIER-INFLUENCER FOLLOWER COUNT: 50,000-500,000
Why brands love them: They have a larger reach than nano- or micro-influencers, but they often still have some sense of community in their following. They’re a happy medium.
MACRO-INFLUENCER FOLLOWER COUNT: 500,000-1,000,000
Why brands love them: Usually models, athletes and actors, these individuals have a large reach, but working with…
