IN 1994, promo box set Mo’s Songs! saluted music executive Mo Ostin’s long career at the Warner Bros and Reprise labels. The contributors showed the remarkable scope of his musical life, with Frank Sinatra, Duke Ellington, Prince, Joni Mitchell, Captain Beefheart, the Sex Pistols, Madonna and many more appearing. George Harrison sang loving tribute Mo, asserting, “Whatever that it takes, I know/You have it and it shows.”
Ostin had “it” in abundance. Born on March 27, 1927 in New York, but a Los Angeleno from 13, he worked at jazz label Verve before moving, at Sinatra’s invitation, to run Reprise from 1960. After Reprise united with Warner Bros, the modest Ostin espoused an artist-centric, music-first ethos, with significant early signings being The Kinks and The Jimi Hendrix Experience. As president…