Businesses that spend 10 per cent of their budget on usability and usability testing, on average, see a 135 per cent increase in their desired metrics; however, to reap these results our approach to user testing needs to facilitate maximum learning.
A contributing factor to the quality of the feedback received is how comfortable the user feels speaking freely and honestly. First and foremost, make it clear to the user that they are testing the design; weâre not testing their abilities. Ask them to communicate not only honest and, if needed, harsh feedback but also emotions (ie relief, frustration, etc) and also what theyâre trying to accomplish (for added context). Family and friends wonât offer quality feedback â since they wonât want to upset you, their feedback will likely beâŚ
