tribalworldwide.co.uk
INFO
Location: London, UK
Established: 1996
Team size: Approx. 160
Expertise: Business consultancy, data science, customer experience, tech engineering, creative, social
Clients: Volkswagen UK, ŠKODA, Wren Kitchens, Adidas, Biogen
Awards: Creative pool, D&AD, The Webby Awards, BIMA Awards, Cannes Lions
You’ve heard of UX: user experience. You’ve probably heard of XD: experience design, also known as UXD or UED. But you probably aren’t overly familiar with TX. Unless, that is, you work for Tribal Worldwide.
The global network of interactive agencies – established in 2000 when the advertising company DDB integrated all its digitally focused properties under the Tribal brand – underwent a major restructure in 2018. This was entitled TX or ‘total experience’ and the idea was that it covered employee experience as well as customer experience.
We…