KEN JONES SKI MART
MANCHESTER, NEW HAMPSHIRE
It is no coincidence that this family owned shop has focused on custom bootfitting, junior gear leases, and bargain group trips over the past five years. After all, none of those services are available online (though you can sign up on the shop's website), says Vice President Dylan Hall, 36, whose grandfather founded the business 49 years ago.
The Ski Mart carries 170 boot models, up from 100 in 2011, and has seen sales increase each year. It runs bus trips to Stowe, Vermont, for $80, which include a lift ticket, transportation, and all the Sam Adams beer you can drink; and leases gear to kids 5-12 for $149 per winter, which comes with a free season pass to Waterville Valley, normally valued…