Cycling is often filled with doom and gloom when it comes to sponsors, or the lack thereof, in the sport. When Drops’s owners confirmed it was in a fight for survival after a potential new backer pulled the plug, the team looked destined to join the long list of squads who lost sponsors and subsequently folded.
But if ever you need a bit of faith in cycling reinstated, the fact a crowd-funding campaign and outpouring of support from the public helped secure Drops’s future should do it. Like EF-Drapac a year ago, when the traditional sponsors pulled out, Drops turned to their fans. In six weeks, £25,000 had been pledged by 199 backers – not enough to run a team, but, like EF, it generated enough buzz that other partners…
