Tabla de contenidos para January/February 2025 en SEMA Magazine

In October, SEMA and NTEA–The Work Truck Association filed suit in the U.S. District Court’s Eastern District of California against the California Air Resources Board (CARB), seeking immediate declaratory and injunctive relief to stop the electric vehicle (EV) mandates that the agency intends to implement through its Advanced Clean Fleets (ACF) regulations. CARB’s ACF regulations include requirements that only zero-emissions vehicles (ZEVs) may cross within California’s borders if the owner of the vehicle fleet is subject to California’s regulations, regardless of in which state the vehicle was purchased or registered. Vehicles covered by the regulation include everything from heavy-duty tractors with sleeper cabs to work trucks, pickup trucks and light-duty package delivery vehicles. Companies shipping into the state or through its ports would also have to ensure their shipper of…

The world is a complicated place. The automotive world, probably even more so—the technology that carmakers employ to meet safety, emissions and fuel-economy standards simply boggles the mind. The seemingly infinite number of chassis, powertrain and trim variations within just a single year, make and model threaten to make the automotive landscape intractable by mere mortals. Yet artificial intelligence (AI) and its growing list of practitioners are showing us how to navigate this complexity. The technology that lets computers and machines simulate human traits is transforming whole industries by streamlining workflow, enhancing productivity and unlocking new levels of innovation. At the 2023 SEMA Show in Las Vegas, for example, one vendor showed how it used generative AI to create structural components that employed materials so efficiently that the products looked…

EDITOR’S NOTE: THE FOLLOWING LISTINGS ARE PROVIDED BY THE SEMA MEMBERSHIP SERVICES DEPARTMENT. THE DATA HAS BEEN COMPILED AND VERIFIED BY MEMBER SERVICES. SHOULD YOU HAVE ANY QUESTIONS REGARDING A LISTING, CALL THE SEMA MEMBERSHIP DEPARTMENT AT 909-610-2030. ADVERTISING/MARKETING AGENCY Auto LyfeStyle LLC autolyfestyle.com Flying Orange flyingorangewebdesign.com More Than Productions Review Diesel Parts reviewdiesel.com Searchalytics LLC searchauto.app ToolTrucksForSale.com RVPostings.com ASSOCIATION EV Standards Council ev-sc.org Guangzhou Sheenbow Pigment Techonology Co. Ltd. sheenbowpigment.com Prescott Electric Vehicle Association (PEVA) CAR DEALER Fleet By SSC fleeybyssc.com LB Motors Parts Chile lbmotors.cl OC Auto Galery ocautogalery.com Ridings Auto Sales Rte 61 Classics & Toy Barn rt61classics.com 6677 Auto firststopcar.com Stagel Motors Superior Motors North Fork LLC West Coast Rides LLC westcoastrides.ca WHACorporation wha.co.jp CONSULTANT Altair Engineering Inc. altair.com Bellini Riddle & Co belliniriddle.com/bellini-riddle Braden Design…

SEMA is excited to announce Georgia State Rep. John Carson, a Republican representing the Atlanta suburbs of District 46, as winner of the 2024 Stephen B. McDonald Lawmaker of the Year Award. Rep. Carson was honored for his outstanding leadership in passing SB 352, legislation that modernizes Georgia’s vehicle suspension modification laws. The Stephen B. McDonald Lawmaker of the Year Award, which was presented at the 2024 SEMA Show, the premier automotive specialty products trade event, is one of SEMA’s highest honors, given annually to a state lawmaker who has demonstrated exceptional leadership in supporting and protecting the rights of automotive businesses, consumers and enthusiasts. The award is named after Stephen B. McDonald—a longtime SEMA advocate who dedicated his career to advancing pro-industry policies—and recognizes lawmakers who champion legislation that…

The SEMA Show is the specialty automotive sector’s pinnacle event, with every corner of the Las Vegas Convention Center (LVCC) brimming with innovation and excellence. However, the Show also incorporates several events during the week to shine a special spotlight on the industry’s highest achievers, including new products, vehicles and trade professionals setting the bar for others to follow. The awards begin with the Kickoff Breakfast on Tuesday morning just prior to Show opening, then peak with the annual SEMA Industry Awards Banquet on Thursday evening. “SEMA is proud to congratulate this year’s Show awards recipients,” said SEMA President and CEO Mike Spagnola. “Their contributions have offered solutions to many challenges that SEMA members and automotive enthusiasts face while keeping our industry vibrant and exciting for our association members and…

Chris Brown of ARP in Ventura, California, recalled what the fastener business was like “in the glory days of Formula 1, in the early ’90s, when we got into that space. It was crazy. The budgets were about the size of a small country’s GDP. It was a free-for-all. You’d have a room of 30–40 designers just drawing whatever they needed. They would come up with some great designs, but often they were expensive to produce. “We’re not in that world anymore,” Brown said. “It’s cost-capped, in an attempt to try to keep the cost of racing under control.” Yet at the same time, the demands put on fasteners, particularly those that are engine-related, have exploded, pun intended. “There’s probably nothing on earth that’s harder to seal than a Top…

The SEMA Cruise has become such a popular event among SEMA Show exhibitors, Show attendees and the enthusiast public clamoring to be a part of the SEMA experience that it can be hard to remember a time when Friday at the Show was much more lowkey, as is the case with the last day of most trade shows. FROM ORGANIC TO ORGANIZED Back then the aisles of the Las Vegas Convention Center (LVCC) may have been quieter, but outside, local car enthusiasts savvy to SEMA’s schedule would gather to watch as booth and feature exhibit vehicles were driven out of the halls. For these spectators it was a rare glimpse at some of the most beautifully built vehicles on the planet, cars and trucks that they could otherwise only experience…

On Monday, November 4, the stage was being set for another SEMA Show at the Las Vegas Convention Center (LVCC). As crews made final preparations and exhibitors, new products and Show vehicles moved into the halls, the usual question was on everyone’s mind. What would the 2024 iteration of the iconic SEMA Show bring? The answer was immediately apparent at the Show’s annual Kickoff Breakfast the following morning: The 57th SEMA Show would be another trade gathering for the record books, again solidifying its stature as a global automotive epicenter. SEMA Week brought together more than 2,400 exhibitors and attracted more than 160,000 attendees from 140 countries, along with more than 1,400 booth and feature vehicles. The energy was palpable throughout the LVCC, and innovation and ingenuity spanned every section…

The SEMA Show in Las Vegas offers something for everyone within the specialty-equipment industry—whether it’s expanding your network, scaling your business or investing in personal growth. For those in search of learning, perhaps no aspect of the Show embodies this better than SEMA Education. The 2024 SEMA Show presented more than 80 seminars ranging from panel discussions to immersive classes, allowing attendees to leverage their Show experience to advance their automotive careers. The topics discussed in these sessions were as diverse as the aftermarket itself. From hands-on MIG welding techniques to C-suite-level panel discussions, SEMA Education always ensures there is something for every job title at the annual Show. THE ATTENDEES Education kicked off strong on Tuesday, November 5, with an enthusiastic turnout for Management Essentials for Leaders, Presented by…

The New Product Showcase (NPS) continues to be one of SEMA Show’s most anticipated and visited features. Players in the automotive aftermarket leverage NPS by exploring new gadgets, hardware and software to capitalize on the latest equipment and predict upcoming trends. This year, more than 1,600 products were showcased, and more than 1,500 were eligible for special recognition across 18 award categories, a significant increase from last year’s entries. Products are judged for their innovation, manufacturing quality, consumer appeal, marketability, technical dominance and more. These are the New Product Award winners to be honored through 2025. CATEGORY: BEST ADVANCED DRIVER ASSISTANCE SYSTEM (ADAS) PRODUCT WINNER REVV ADAS REVV ADAS PLUS Revv ADAS Plus delivers a complete calibration identification solution with an advanced rules engine, workflow management, CCC and Mitchell integrations,…

While many businesses are using Google Analytics (ga4.com) for basic insights on the web traffic that flows to their websites, the real power of the free service are all the free reports you can activate. They literally enable you to study and refine your business from as many perspectives as you prefer. With just a bit of study, you can leverage these reports to go far beyond monitoring basic web traffic and start gleaning deep insights into how visitors are using your website, how well your website is monetizing your online presence, how well your website is nurturing repeat customers for you—and much more. The trick, according to Julian Juenemann, founder of the digital marketing education provider MeasureSchool (measureschool.com), is to realize that Google offers users a standard set of…