SARAI MITNICK STARTED COLETTE PATTERNS IN 2009, hoping her new company could help revive the art of sewing. Her quirky, vintage-inspired designs—supported by thorough sewing instruction booklets, polished packaging, and online guidance—quickly earned an enthusiastic following. With a background in userexperience research that informs every aspect of her business, Sarai has built Colette into a popular independent brand. In the past few years, Sarai expanded her business to include Seamwork, a digital pattern magazine that extols “the simple pleasures of a handmade wardrobe,” and Seamwork Radio, a monthly, interview-format podcast. You can find out more about her patterns and products at ColettePatterns.com.
SewStylish talked to Sarai about her move from user-experience expert to indie pattern designer, how self-expression drives her sewing, and the state of the sewing industry.
By Stephani…
