Timothy Armoo, 24, set up Fanbytes after selling his first business, Entrepreneur Express, a media publication that he set up when he was a teenager, for a six-figure sum. “When you’re a 17-year-old and someone says, ‘Here’s some money for something you’ve worked on for 11 months’, and you’re living in a council house, you’re like, ‘Yep, I’m taking that’,” he says. His time with Entrepreneur Express convinced him of the power of social media to build an audience; seeing his family members being influenced by digital creators into buying products only helped push him further.
Established during his second year of a computer science degree at Warwick University, Fanbytes first focused on helping groups like McDonald’s, Samsung and the UK government connect with Generation Z. By the end of…