Celestial White Noise, a video consisting of ten hours of droning sound playing over a still image of a nebula, has been watched—well, listened to—over 56 million times since April 2015. An identically named track on Spotify, also featuring hours of humming, was a chart-topper in 2020. Blame it on the pressures of modern life, the pandemic, or good old weltschmerz: people cannot do without listening to buzzing sounds with supposedly mind-clearing effects.
A cottage industry has sprung up, claims tech blog OneZero, with dubious noise-producers recording the sound of air conditioners, car engines, or data centers, sure that they will be listened to by millions, and rapidly monetized.
This phenomenon was the inspiration for Oleg Stavitsky, co-founder and CEO of Endel, an app that creates personalized soundtracks to increase…
