Mat og vin
Market Watch

Market Watch March 2019

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

Land:
United States
Språk:
English
Utgiver:
M Shanken Communications
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2 min.
the moment of truth

There’s nothing like a little drama to keep things interesting. As we proceed through 2019, two highly dynamic areas are now at crucial stages in their development. One is craft whiskey, and the other is California wine. On the craft front, there’s been an endless string of positive news. Growth is still strong, and the target audience remains passionate. But there are some worrisome developments, too, as craft distilleries have been closing at an accelerated rate in recent years. As always, it will be the strongest who survive. Our cover story on craft whiskey explores the brands with a growing national reach—the ones best positioned to capture a permanent place in the market. We look at how they’re achieving their goals, and what will be required to maintain momen-tum in…

3 min.
through the glass

Bushmills To Double Capacity…. Bushmills will invest over $77 million throughout the next five years as it looks to double production capacity by 2024. Launched in April 2017, the 41% abv Bushmills Red Bush ($23 a 750-ml.) has shown huge potential, the company says, nearly doubling its sales last year. Now, Bushmills is rolling out a new ad campaign for Red Bush—which is a blend of single malt and single grain whiskey matured in first-fill Bourbon casks—called “Red. Set. Go.” Produced by Vice Media’s commercial studio Virtue, the 60-second spot depicts young Belfast adults having a night out in back alleys and underground clubs. A live music series supporting Red Bush will follow this summer. Grupo Cuervo-owned Bushmills is part of the Proximo Spirits portfolio in the U.S. Delicato Fully Acquires V2…

3 min.
marvin r. shanken honored with lifetime achievement award by the association of magazine media

Marvin R. Shanken, the chairman and founder of M. Shanken Communications, Inc., received the lifetime achievement award from the Association of Magazine Media on February 5 in downtown Manhattan. Shanken is the editor and publisher of Market Watch, Impact, Shanken News Daily and the new Shanken News Daily Cannabis Edition, Wine Spectator, Whisky Advocate, and Cigar Aficionado, as well as numerous digital properties. After a video introduction by the famed sportscaster Jim Nantz, Condé Nast International chairman Jonathan Newhouse welcomed Shanken and presented him with the award. “Marvin belongs to the elite coterie of magazine makers, the geniuses of our business,” said Newhouse. He praised Shan-ken’s long history in publishing, particularly his refusal to compromise editorial integrity for advertising revenues. “In today’s media landscape, where the walls between ads and edit are…

5 min.
openings

Washington, D.C.: Todd Thrasher Unveils Tiki Bar And Distillery Celebrated bartender Todd Thrasher launched a spirits-focused project in December, opening the bar Tiki TNT inside his new venture, Potomac Distilling Co., in Washington, D.C.’s District Wharf area. Thrasher, who is well known in the cocktail scene within and around the nation’s capital, unveiled the concept in a three-story space along the Potomac River. A Polynesian-style venue, Tiki TNT boasts several bar areas, including a rooftop garden space. Its menu lists classic and contem-porary tiki cocktails ($14), from an El Dorado 12-year-old rum-based Mai Tai and Thrasher’s White rum-based Piña Colada to the Feel Better And Get Well, made with Jameson Irish whiskey, Thrasher’s Gold rum, The Bitter Truth lemon bitters, and house-made falernum. While mixed drinks are the focus, Tiki TNT…

1 min.
events

1. In partnership with Crown Royal, actor J.B. Smoove (left) joined firefighters in Crown Heights, New York City to fill care packages for the Crown Royal Purple Bag Project on December 13. He also presented a check for $5,000 to the FDNY Foundation. 2. Michelin-starred chef Ken Frank led the “All About Truffles” seminar—which featured a Champagne tasting from Schramsberg Vineyard—during the Napa Truffle Festival at the Napa Valley Vintners Theater of the CIA at Copia in Napa, California on January 21. 3. Master of Wine Mary Ewing-Mulligan—the first woman to achieve the accreditation—was presented with the Lifetime Achievement Award at the 2019 Wine & Spirit Education Trust Awards and Graduation ceremony at the Guildhall in London on January 21. 4. Award-winning actress Glenn Close signed an oversized bottle of Taittinger Champagne at…

11 min.
new products

Old Forester Rye Brown-Forman has extended its Old Forester whiskey brand with a straight rye. Inspired by the recipe for Normandy rye—a discontinued brand originally acquired by Brown-Forman in 1940—Old Forester Rye has a mash bill of 65% rye, 20% malted barley, and 15% corn. The 50% abv whiskey ($23 a 750-ml.) is available nation-wide. For more information, visit Oldforester.com Coopers’ Craft Barrel Reserve Brown-Forman has also extended its Coopers’ Craft Bourbon brand with a new, higher-proof expression. Coopers’ Craft Barrel Reserve (around $32 a 750-ml.) is matured in new charred oak barrels that have been chiseled to allow more interaction between whiskey and wood. The new whiskey is bottled at 50% abv and available in a dozen states. Along with the new expression, Coopers’ Craft is receiving a packaging update. For more…