Mat og vin
Market Watch

Market Watch June 2019

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

United States
M Shanken Communications
Les mer
10 Utgaver

i denne utgaven

2 min.
blowout numbers

I suppose we should be accustomed to it by now, but Costco’s scale continues to be mind-boggling. In its last fiscal year, the warehouse giant posted beverage alcohol sales of a whopping $4.4 billion, with wine accounting for more than $2 billion of that total, and spirits and beer evenly splitting the remainder. In the U.S. market, Costco has wine licenses for 448 stores and spirits licenses for 317 stores. Beer, meanwhile, is sold in 458 Costco locations. Even with such an enormous footprint, Costco remains in substantial growth mode. Total beverage alcohol sales showed a 6% increase last year, and 21 new warehouses were opened in states including California, Michigan, Nebraska, Minnesota, Florida, Washington, Texas, South Carolina, and Georgia. Some 15 of those new units sell wine, spirits, and beer,…

3 min.
through the glass

Distributors Debut Digital Platforms….Southern Glazer’s Wine & Spirits launched Proof, a new digital platform that allows customers to search the wholesaler’s portfolio, reorder, and discover new offerings in late April. It features product ratings from Wine Spectator and Whisky Advocate, as well as customized recommendations, food pairings, and other information. The initiative, which also includes a new “customer relationship management platform” supporting the Southern Glazer’s sales team, is currently available to customers in Indiana, Kentucky, Washington, Florida, Oregon, and South Carolina. Additional markets will be added throughout 2019. Meanwhile, Republic National Distributing Co. (RNDC) has also launched a new digital platform. Known as eRNDC, the platform gives customers, suppliers, and sales representatives advanced digital tools for ordering, product search and selection, order tracking, and payments. Developed in partnership with LibDib, the…

5 min.

Chicago: Hotel Essex Adds Bi-Level Club And Lounge Space Drinking, dancing, and dining converge at Chicago’s SX Sky Bar, a bi-level nightclub, lounge, and restaurant that opened adjacent to the Hotel Essex in the city’s South Loop neighborhood in April. The large space, located on the fifth and sixth floors of the building’s residential tower, is operated by the hotel and offers a varied drinks program that includes craft cocktails, spirits bottle service, upscale wines, and beer. Signature drinks ($14-$15) include The Big Heat, made with Casamigos Blanco Tequila, Scrappy’s Firewater Tincture bitters, passion fruit purée, and lime juice, and the Agent Provocateur, blending Rémy Martin VSOP Cognac, Belle de Brillet Pear liqueur, and lime juice. These join the Dominatrix ($669), a large-format punch mixing Clase Azul Reposado Tequila, Grand Marnier,…

1 min.


14 min.
new products

Jack Daniel’s No. 27 Gold Brown-Forman is making a limited Jack Daniel’s line extension widely available in the U.S. Formerly a travel retail exclusive, the 40% abv Jack Daniel’s No. 27 Gold Tennessee whiskey ($100 a 750-ml.) is aged in new charred American white oak barrels, then transitioned to maple wood barrels, and filtered for a second time using the Lincoln County Process. The whiskey is available nationwide. For more information, visit Bacardi Lime Bacardi has announced the latest addition to its line of flavored rums. Bacardi Lime is a 32% abv spirit ($13 a 750-ml.) that has a base of Bacardi Superior white rum infused with natural lime flavor. It joins Banana, Limón, Raspberry, and Coconut, among others, in the brand’s flavored lineup. Bacardi Lime is available nationwide. For more information,…

3 min.
brand watch

Grey Goose Bacardi recently launched “Live Victoriously,” a new platform for Grey Goose vodka ($30 a 750-ml.). The investment marks a 44% spending increase for Grey Goose in the U.S., according to the brand, which last year spent $12.6 million on media advertising. The new programming combines a national print campaign—running in lifestyle titles like Rolling Stone and Esquire—as well as digital, television, and social media activations. The effort is aimed at promoting Grey Goose in everyday occasions that are more accessible for consumers, as opposed to the brand’s luxury-focused campaigns of the past. “The ethos behind Live Victoriously is that every single moment has the potential to be a lifelong memory, so why not spend a few dollars more and treat yourself?” says Grey Goose global CMO Lee Applbaum. The…