Microsoft reorg solidifies role of Surface, HoloLens, and other devices to sell Windows
Tech and trends that will affect you today and beyond. Microsoft recently reorganized with a bang. It ousted big-name executives Stephen Elop and Mark Penn. It gave Windows leader Terry Myerson the Devices group that Elop once led. Driving these and other dramatic changes are a fundamental corporate shift that wasn’t explicitly stated: At the modern Microsoft, hardware is now a very big deal. The reorganization encompasses most aspects of Microsoft’s business, tossing out some of Microsoft’s most noteworthy executives in the process. Stephen Elop, who led Nokia and oversaw its integration with Microsoft, is out. Ditto for Mark Penn, the controversial political operative who was instrumental in Microsoft’s “Scroogled” campaign. Instead, Microsoft now sees its “mobile first, cloud first” vision from chief executive Satya Nadella organized around three initiatives: to reinvent productivity…