The Hidden Price of Free Services
THAT IRRESISTIBLE WORD free? To borrow a line from one of my favorite movies, The Princess Bride, “I do not think it means what you think it means.” Anyone who imagines that free means “not requiring payment” should prepare for sticker shock. Consider the experience of Executive Editor Tom Spring (see “The Truth About Free Trials,” page 79), who let himself be lured into dozens of purportedly free online offers, and then struggled to extricate himself without having to cough up any cash. As he found, once some of these sites have your credit card info—a requirement for most free trial offers—you may end up paying something, even if you had never intended to. Free trials are lures. “You can subscribe in under 2 minutes with 2 clicks,” Spring says, “but it can…