FOUNDER’S NOTE
If you’ve made a mistake, the first step toward fixing it is to recognise that you’ve made a mistake and that you need to take responsibility for it. Which I am not entirely certain was something that Baselworld’s organisers were completely aware of. I think the point they missed was that many brands were at Basel more out of goodwill than necessity. In a world where a single image can be instantly disseminated around the globe, a trade show is a somewhat anachronistic concept. I think brands supported Baselworld because they wanted to do their part for the industry. It was Baselworld, not the brands and not their principals, that needed to engender a reciprocal sense of goodwill by reaching out to brands and demonstrating a willingness to change and…